Auto Detailing Marketing

Wednesday, December 15th, 2010 at 6:47 am  
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Auto Detailing Marketing

Most car detailers I know are stuck using “old school marketing.”  This includes:  Yellow Pages, direct mail, flyers, and newspaper advertising.  All these methods are either dying or dead.  Think about your customers.  What are their incomes?  What is their level of education?  What are their media habits?  The people who pay for car detailing are affluent and avid users of technology.  If you want to reach them, shouldn’t your marketing use the latest technologies too?

Website building, and driving traffic to your site is not a do-it-yourself project.

I can’t count the number of times I’ve seen detailers spend 10s of hours building their own websites with free online software and get zero results from their work.  You actually do more harm than good when you make your own site because:

  1. A self-made site reflects poorly on your business’ image.   The Internet has been around for 15 years now, and customers can spot a self-made website.  It sends a message that your business is small, unprofessional, and its owner may not take his business seriously.
  2. 95% of self-made websites never get found.  If you don’t choose the right [title], [description], and [h1] tags, and don’t build inbound links, you’ll never rank on the search engines, and you’ve effectively built a useless marketing tool.

Make an investment in MODERNIZING your car detailing business.

Internet marketing is revolutionizing small business.  Businesses are thriving or failing based on their ability to attract new business from their websites.  Car detailers are behind the curve on this new trend.  There’s a lot of business to be had online and only a few detailers are claiming it.  Now is definitely the time to invest in a cutting edge website that ranks on Google’s first page.

How I can help.

My services include:

I’m an ex detailer and only service car detailers.

Call me at 503.703.5323 for a free 5 minute review of your website and your marketing goals.

Looking forward to hearing from you.

Bob Keppel

Hello Reconditioners!

Monday, October 18th, 2010 at 1:18 pm  
Comments (3)

Want to gain top search engine rankings without signing contracts with the supposed “experts” who cold call you daily?

You’ve come to the right place!  I’m an ex-detailer with 10 years of online marketing experience and I’m ready to help you crush your local competition with a cutting edge Internet strategy.  I founded Ace Car Reconditioning in Beaverton, OR which now grosses $100,000+ in sales from new customers who discover us entirely online.  If you truly believe in the power of online marketing, I can do the same for you.

Have a look around and read about the many ways we can drive traffic to your website and fill up your appointment book:

Call me at 503.703.5323 for a free 5 minute review of your website and your marketing goals.

Looking forward to hearing from you.

Bob Keppel